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For the hard working woman

Role: Creative Strategist

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Main Objective

Our goal was targeting an audience that Porsche hasn't been as successful with in the past. Young women who are high up in the workforce seemed like a perfect group because they have the means to buy a car, but based on our research, Porsche wasn't their go to brand. This is how our campaign, "Porsche, for the hard working woman" was born.

TikTok Mock Ups

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